The Climate Change Denial Industry
Let’s begin with the preliminaries. The first is that global warming isn’t
a scientific theory, it’s a scientific fact. The time for debate has ended.
We can still argue over tipping points and the minutia — like when the
arctic will become ice free during the summer months, or how much world
sea levels will rise by 2050 — but the core truth is as solid as the rock
of Gibraltar. Global warming is a scientific fact. We're just dotting the
Is and crossing the Ts.
Of course, many people, including Canada's Prime Minister and US Senator
James Inahofe, have been bamboozled into believing that global warming
is a hoax or a socialist money grab, ignoring the fact that conservative
governments throughout the world are already vigorously fighting climate
change.
And many others think that scientists are still engaging in a vigorous
debate. With thousands of studies all pointing in the same direction, how
is that possible?
Well, we can thank the tobacco companies. In the 1980s, big tobacco paid
big money to establish "independent" think tanks and "research" institutes
that were charged with confusing the public over the dangers of sidestream
smoke.
Astroturfing began when Imperial Tobacco, Canada’s largest tobacco manufacturer,
commissioned a secret study that weighed various strategies for combating
the growing influence of nonsmoking groups like The Lung Association and
the Nonsmokers Rights Association.
“Passive smoking [should be] the focal point,” the study suggests. “Of
all the health issues surrounding smoking… the one that the tobacco industry
has the most chance of winning [is to argue] that the evidence proclaimed
by [anti-smoking groups] is flawed… It is highly desirable for us to control
the focus of the debate.” Later, the study urges a comprehensive attack
on “the credibility of the evidence presented to date,” and tells the company
to hire several doctors and scientists who would be willing to take their
side.
And that's exactly what they did.
Companies like Phillip Morris used their huge profits to create institutes
and smokers-rights groups to promote pseudo-science and false research
as the real thing, thereby confusing many people who don’t really understand
how the scientific process works. The campaign convinced many nonsmokers
that secondhand smoke was just another unfounded fear — a fear that could
be equated to concerns over cell phones, pesticides and, believe it or
not,
global warming.
Ten years later, when study after study confirmed that global warming
was real, and that it seemed likely to roll over us and lead to catastrophic
warming, scientists sounded the alarm. The oil industry saw the way the
wind was blowing. But rather than do the ethical thing, and join the fight
to slow global warming, most companies took a page from the tobacco industry
playbook.
The created research institutes and public policy centers — all very official
sounding — that are paid to distort and confuse. They aren't trying to
disprove global warming; they're trying to convince decent folk everywhere
that the debate is still ongoing, and that the scientific community still
isn't speaking with one voice.
In a nutshell, these groups are paid to lie in a very clever, media-savvy
way.
And it's worked. It's still working.
People are busy. We lead frenetic lives. In the attempt to provide balance,
newspapers give voice to people who can lie boldly and confidently, and
still sleep at night. As a result, most people in the North America and
the UK still don't believe that climate change is a major concern, or they
still believe that we have to put the economy and jobs before the melting
glaciers. Most Canadians believe that our country is getting warmer, but
they seem to think the real problems are a century away, or that technology
will solve the issue before it gets out of hand.
Both possibilities are nothing more than pipe dreams. What we do it the
next five years will determine the fate of humanity. If we fail to convince
governments in North America to tackle climate change with the same steely
resolve that we displayed during WW II, then we are putting the health
of our bank accounts before the physical and emotional well being of our
descendants, beginning with your children and grandchildren.
This climate change debate has become a story of citizen journalism gone
awry, for the blogosphere is littered with amateur writers who have been
duped into fighting against global warming by slick web sites with official-sounding
names like the Science and Public Policy Institute and the Friends of Science.
There you will find "climate scientists" who spout all manner
of opinion that muddies the global warming waters. But if you did deeper,
you’ll find that SPPI — and their ilk — are sponsored by oil companies
who borrowed the tobacco industry’s guidebook. Their experts aren’t experts;
they either pocket oil industry money, or they can't publish their work
in respected scientific journals.
To make a climate skeptic sputter, you need to as ask him for real evidence
— published in a respected, peer-reviewed scientific journal and authored
by a scientist with a PhD in climatology — that atmospheric concentrations
of CO2 can rise above 450 parts per million (ppm) without affecting global
temperatures. No expert will make that claim. The overwhelming majority
of climate scientists believe that a global tragedy is drawing nigh.
Our parents have been described as the greatest generation. If we fail
to act, we will be known as the selfish generation, and our children and
grandchildren will remember us for the rest of our days — for all the wrong
reasons.
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